Founded in 2015 and located in New York City.

Primrose & Wilde is a private-client fashion label producing bespoke day-to-evening wear for women who require as much precision in their clothes as they do in their daily lives

The Bespoke Experience

You might be the socialite, the corporate executive or an aspiring one, the budding entrepreneur, the career re-launcher, the stay-home mother or the fashionable gal-about-town. In a social, one-stop shopping experience, you can socialize with friends and at the same time, make smart, high-quality clothing purchases that you’ll feel proud to wear.  We work with you to make sure your choices are perfect: you can choose different sleeves, cuffs, a different cut to the same dress, our goal is to dress you well and make you feel special.

If you are looking for that extra fashion sense and personal attention, our stylists are on-hand to help clients decide what works best for their skin tone, color group and body type.  

Our clothing is made of the finest silks and wools and manufactured locally to make women look and feel their best. Each garment is made-to-order – meaning once you decide to make a purchase from the collection of samples, that garment is tailored just for you.

We are redefining the shopping experience, supporting chic, powerfully-dressed and happier women.  


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At Primrose & Wilde, we want our clients to look and feel fabulous. Equally important, we want to be stewards of our environment and supportive of the communities we operate in.

We are committed to using the talent and expertise in our own backyard – NYC.In addition to being locally designed, every Primrose & Wilde garment is locally sourced and produced. As a result, your purchases support small, local businesses. That includes our talented team of seamstresses in Brooklyn working to sustain their families and build their futures, a traditional fabric-wholesaler on the Lower East Side and custom button-makers in the Garment District. Each member of our manufacturing team has been hand-selected for their attention to detail and fine craftsmanship.

We are committed to keeping our air clean.Since all our garments are manufactured locally, we help to reduce costs and pollutants associated with air and sea shipping. We also try to operate a paper-free business, meaning that we have built our own online-pattern-design software and everything from your invitation to your receipt is electronic.