A commitment to sustainability

Can we add luxury to the five senses?

From the delicious softness of silk grazing the skin to the crisp feeling of pure cotton on a sunny day and the warmth of wool in Autumn. Natural fibers feel better against the skin and react more easily to the earth's elements.

At Primrose & Wilde we design with natural fabrics. Our first inclination to work with natural fabrics is quality – but the very veins of “quality” run deep and, like you, we share a commitment to quality of life, our planet and sustainability.

It's no small feat to consider your choices, to see the lasting impact of your decisions but it's a matter of integrity.

Save your energy

What do we know about the life of fabric? Natural fibers grow – either animal or plant – and require less energy and chemicals to turn them into fabric. At the end of the day natural fibers will also decompose faster.

Technological advances in fabric development have changed the way we dress and how we care for our clothes. But are we thinking carefully about these choices?

We know that 60% of the body lotions and chemical products that we put on our skin is absorbed into the bloodstream, which leads us to ponder...if it requires numerous chemicals and solvents to create any type of synthetic fabric, (synthetic fabrics are created by a process called polymerization, where chemically-derived fibers are joined together to create fabric) if clothes are created by chemical processes and then we get dressed and ... what percentage of these chemical will our skin absorb?

Here are some of the chemicals utilized in the production of synthetic fabric:

  1. Polyester is made from synthetic polymers that are produced from esters of dihydric alcohol and terpthalic acid.
  2. Acrylic fabrics are polycrylonitriles. The EPA suggest that these may cause cancer.
  3. Rayon is recycled wood pulp. It is treated with chemicals such as caustic soda, ammonia, acetone and sulphuric acid to survive regular washing and wearing.
  4. Acetate and Triacetate are made from wood fibers called cellulose and undergo extensive chemical processing to produce the finished product.
  5. Nylon is made from petroleum and is often given a permanent chemical finish that can be harmful.
  6. Anything static resistant, stain resistant, permanent press, wrinkle-free, stain proof or moth repellant. Many of the stain resistant and wrinkle-free fabrics are treated with perfluorinated chemicals (PFCs), like Teflon.


We believe it is the responsibility of the producers to provide fashion that is healthy, responsible and sustainable. Join us on the path to a better world.