Founded in 2015 and located in New York City, Primrose & Wilde is a private-client fashion label producing limited edition and custom day-to-evening wear for women who require as much precision in their clothes as they do in their daily lives.

The Primrose & Wilde customer is a trendsetter who seeks to express her uniqueness by customizing each collection with the silhouette, buttons, colors and fabric of her choice. Clients order directly from the studio, from personal stylists at exclusive trunk shows or online at

As seen in:


Download Media Kit: